• Develop and implement comprehensive offline marketing campaigns, including print and online advertising, events, sponsorships, media and public relations.
• Develop and execute strategic BTL activation campaigns, including events, sampling programs, guerrilla marketing, sponsorships, and experiential marketing.
• Manage and oversee the production of all marketing materials and merchandise, ensuring brand consistency and quality.
• Craft compelling messaging and communication materials for offline channels, such as press releases, media pitches, and other marketing copy such as brochures, flyers, point-of-sale displays, and promotional items.
• Build and maintain strong relationships with media outlets, industry partners vendors, and agencies to support BTL activations.
• Identify and forge strategic partnerships that expand our reach, enhance brand awareness, and drive growth.
• Implement and analyze performance marketing strategies across various channels to optimize campaign effectiveness and drive measurable results.
• Stay current on offline marketing trends, BTL best practices, partnership opportunities, and performance marketing advancements.
   

Qualifications:

Education: Master's or Bachelor’s degree in Marketing, Communications, or a related field
 

Required Technical Skills:

• Knowledge and understanding of various marketing channels
• Excellent writing and editing skills in both English and Nepali language.
• Ability to analyze marketing data, understand key metrics, and use data to inform decision-making and optimize campaigns.
• Understanding market research, target audience analysis, competitor analysis, and the ability to develop and execute comprehensive marketing plans.
   

Required Behavioral Skills:

• Confident as a communicator and presenter.
• Creative thinking and problem-solving skills,
• Strong copywriting, editing, and proofreading abilities.
• Analytical Thinking & Decision-Making